Aliexpo_headerlogo

15-16 March, 2024

Welcome to AliExpo 2024:
Connecting Australia and New Zealand's Local Brands and Businesses to the Growing Global Market

Location

Hall 2-3, ICC Sydney

Exhibitors in 2019

147+

Footfalls

13,000+

Online + Media Impressions

20million+

Countdown Clock

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AliExpo Overview

Join us at Alibaba E-Commerce Expo 2024 (AliExpo), where Australia’s innovation meets the vast opportunities of Asia. Our theme is a celebration of global business excellence, extending beyond China to embrace the entire Asian market. Be part of this extraordinary fusion, transcending borders and creating success stories across Asia. At AliExpo 2024, our mission is to provide an exclusive platform for businesses to connect, collaborate, and be empowered with Asian network.

This year’s expo is set to illuminate the ICC Sydney on 15-16 March 2024, with the concept focused on “Global Voyage: Your Brand’s Journey to Asia.” This dynamic theme encapsulates the essence of fostering international trade and empowering businesses to thrive in a rapidly evolving global landscape, especially in Southeast Asia and China.

 

 

THE ALIEXPO EXPERIENCE: EXHIBITION, STAGE, AND THEATRE

The Exhibition Experience

The Exhibition Experience

Building on the tremendous success of previous Expo events, the upcoming Aliexpo in 2024 is…
The Aliexpo Conference Theatre

The Aliexpo Conference Theatre

Welcome to the Conference section of Aliexpo! Here, we bring together industry experts, thought leaders,…
The Aliexpo Main Stage

The Aliexpo Main Stage

With the return of Aliexpo post-pandemic, you’ll encounter a strong demand from the Global, China,…

What's New

NEW SEGMENT
Local Southeast Asians

Marketing focus on local Southeast Asians on top of local Australian Chinese, including Vietnamese, Thai, Indonesian, Filipino, Malaysian, and Singaporean communities. We are investing in reaching out to over 1.7 million local Southeast Asians for recruiting a new segment of visitors to this expo.

 

Offerrings and Programmes

Austrade-supported Southeast Asia Business Matching

With the Southeast Asia market booming and a surging demand for related products, we’ve tailored business matching programs exclusively for exhibitors to seize early opportunities: Over 30 buyers from China and Southeast Asia, supported by Austrade, will attend, with an additional 15+ buyers from China and Asia for OEM capacity matching.

AliExpo Conference

The conference Theatre at AliExpo is a hub of thought leadership and innovation where industry experts share cutting-edge insights, latest trends, and future forecasts, arming attendees with the knowledge to navigate the ever-evolving landscape of E-Commerce and technology. It's more than a conference - It's a powerful learning experience that equips you with the tools to thrive in the global digital market.

Alibaba APAC Business Matching

This distinguished business VIP cocktail gathering is meticulously designed to foster meaningful connections and network among C-suite executives, industry leaders, and elite professionals. Attendees are encouraged to engage, explore potential collaborations, and share valuable insights with these esteemed individuals. The experience is elevated with enchanting entertainment, featuring live music, captivating performances, and interactive activities.

Opening VIP Cocktail Party

This distinguished business VIP cocktail gathering is meticulously designed to foster meaningful connections and network among C-suite executives, industry leaders, and elite professionals. Attendees are encouraged to engage, explore potential collaborations, and share valuable insights with these esteemed individuals. The experience is elevated with enchanting entertainment, featuring live music, captivating performances, and interactive activities.

Visitors & Stakeholders

Category

Destination

Business Needs

Governments

Partners

Media

Exhibitors

Buyers

Live-streaming

crystal_1

Crystal
Tier A KOL

- Promoting global products via Taobao Livestreaming / Tmall Global
- A fan base of over 965,000 + highly engaged followers
- Each live stream receives over 500,000 views on average
- Impressive track records of both renowned and small brands globally like SKII and Tigiatinha

tutu_1

兔兔在澳洲 TuTu

- 240,000 + Active Followers on Taobao Global
- 230,000 + Active Followers on Sina Weibo
- Achieved Weibo Certified Food Blogger
- Achieved Taobao Global Shopping Emerging Buyer Award - Achieved Taobao Global Shopping Popular Buyer Award

au+az

AU + NZ emerging
Taobao Live-streaming KOC

- Local influencers with over 2mil cross-border shoppers
- Highly-engaged audiences based on their local hub, Austrlaia and NZ
- A potential to create stories and tap into a growing fan base globally
- Track record of RMB300K - 1 mil of GMV

This year’s topics include:

What Attendees are Saying

Definitely for us, Alibaba Ecosystem is one of the biggest opportunities that we’ve had worldwide and being here today is a massive step. When we launched the brand, we’re really excited about the Chinese market, I think the fact that the Chinese consumers love Australian brands is going to be really important for us.
Sarah Hamilton
Sand & Sky
Currently we’ve got a Tmall franchise store and the biggest part about having a franchise store is to ensure authenticity. There are some consumers who don’t feel comfortable buying from third party platforms, where they’re not sure the product is authentic, so they tend to buy from the Tmall store.
Steve Wassing
Swisse

Our Speakers

Learn From The Experts

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Zoe Reilly

CEO IT Company
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Dan Cairns

Paid Growth Director Company name
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Simon Jacobson

Search Advertising Lead Company name
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Tom Larner

Strategist Ideas & Concepts
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Linda Jacobson

CEO and Founder Company name
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Sara Chow

Marketing Manager Company name

Past Expos

Secure Your Exhibition Space Now

Limited Availability!

Don’t miss out on the opportunity to exhibit at AliExpo. Submit your Expressions of Interest (EOI) today to secure your place, as spaces are filling up quickly.

Enquiry

Lead agency: Brand Catalyser

Name: Christie Ding

Email: christie.ding@brandcatalyser.com

Phone: + 61 425 620 026

Contact us

Get in touch if you have any questions